4. Minimalist design

The concept behind minimalist packaging and wrapping is simple: in a retail environment where everything on the shelf is screaming for your attention, it is the simplistic, confident package that stands out. Minimalist packaging also has other advantages: it looks stylish, and can be both a cheaper and more sustainable choice. Minimalist packaging strives to use less materials, style, ink and space - which is a big contrast to 'luxury packaging'. Reducing a product's packaging design to its core is a smart way to brand your company, as it appeals to consumers who are often overwhelmed by the diversity of multicoloured and textured packaging alternatives otherwise found today. Choose solid-coloured, simple packaging and pair it with strong product statements in 2022.

5. Transparent packaging

A newer trend, becoming increasingly popular with consumers is transparent packaging. By choosing see-through packaging, you are letting the product sell itself. Buyer's get a great impression of the product's overall appearance, texture, and in some cases also the health of the item. Transparent packaging provides a more interactive packaging experience that entices the customer to take a closer look at your product. Jakodan has a large variety of transparent packaging!

6. Reusable bags

The bag restrictions introduced by the Danish government in early 2021 continue to have a major impact on the choice of packaging in the retail trade. At the same time, consumers' sharpened focus on the environment and recycling has led to an increase in demand for reusable bags. This means that bags made from textile is the most popular choice in 2022. Many customers also opt out of buying bags completely this year. If you want to make your packaging more recognisable, rather than just handing customers their goods with no bag, you can choose to wrap the product in a sheet of tissue paper with a small label to close it. That way, the customers still get a unique packaging experience when purchasing your products.

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